Global brands look to make inroads into lucrative regional market
Dubai, UAE: Trade visitors, industry professionals and buyers visiting the upcoming Prolight +Sound Middle East 2018, can expect to find a comprehensive line-up of the latest innovative sound and light solutions customized to the region's particular market needs.
A considerable number of exhibitors who will present their offerings at the Middle East's leading dedicated trade show for professional lighting, audio and AV technology, have already made their mark in the Middle East market, by successfully installing tailor-made fixtures and implemented complicated AV projects for some of the region's leading institutions and corporates.
"Prolight + Sound Middle East provides a unique platform for innovation, education and discovery by bringing together leading exhibitors and visitors in AV technology, specialist speakers and experts from across the industry and the latest products and developments in lighting, audio and stage technology," said Ahmed Pauwels, CEO of organisers, Messe Frankfurt Middle East. "As such, the exhibition is the ideal place for regional buyers, trade visitors and industry professionals to gain access to and learn about the latest innovative trends and developments that are impacting the global light, audio and AV industries," he added.
Having already earned their stripes in the regional market is Venuetech, who recently completed a project to equip the historic Sheikh Zayed Grand Mosque in Abu Dhabi with specialized sound systems for both the indoor and outdoor venues of the mosque's sprawling premises.
Venutech succcessfully delivered a complete PA system ranging from column speakers to microphones by Active Audio & Sennheiser respectively and In-house acoustic design and EASE study for optimal Db and sound distribution. This project gained international recognition when it won the 'Innovate House of Worship Award' for best audio installation in the world at the 2018 Inavation Awards.
Ismat Assafiri, Operations Manager of Venutech speaking about what the company is showcasing at Prolight + Sound Middle East 2018 said: We will be showcasing our four lighting brands – SGM from Denmark, Elation and Altman from the USA and Robert Juliat from France. Each will have a separate section where visitors can see their applications
"A highlight from Elation is its Proteus Hybrid lamp - it’s a3-in-1 hybrid moving head beam, spot, and wash luminaire with a Philips 8,000K lamp producing over 23,000 lumens. These are used on Dubai’s Burj Khalifa and have very high outputs. Meanwhile, On the audio side, we’ll have Sennheiser on the booth as one of our main partners. For the first time in 2018, we’ll also showcase APG – a French company with over 40 years’ experience and ‘savoir-faire’ in loudspeaker system design," Assafiri added.
MONACOR INTERNATIONAL, leaders in event and security technology and cutting edge innovations, will be focusing on the DT Series which allows you to conveniently implement Audio over IP solutions with Dante interfaces and utilizes the new speaker WALL-05DT which is suitable for fixed installations in shops, hotels, pubs and restaurants, schools, mosques or indoor sports facilities. These systems can be installed to ensure maximum efficiency. The Dante standard and an additional range of DT products allow almost unlimited options for applications. The system is controlled with a modern software.
Marco Willroth, Executive Managing Director of MONACOR INTERNATIONAL said: "We provide solutions for commercial objects of various sizes. These include hotels, office buildings, conference centres as well as sports facilities, shops or pubs and restaurants. This list shows that we are a perfect addition to Prolight + Sound Middle East. We are confident that there will be an increasing interest in those areas in the future."
SES Global FZE, a leading provider of dimmers, motor controllers and power distributors have already made inroads in the Saudi market. They signed an initial order with Protec fully equip their new set up in Saudi Arabia. This order, valued at just over AED 750,000 was the first order for the new SES FLX dimmer system in the region.
After trialling the unit at the recent Tomorrowland production, Protec’s Head of Lighting Aaron Russ was impressed with how easy the system was to use. The ability to switch each channel between a dimmer and dmx operated relay gives maximum flexibility in one unit. The order is made up of a number of these multi channel racks, traditional hard power socapex units and also the new SES motor controllers. The order is the first of a two part process, firstly to kit out the Saudi operation and then to upgrade the existing Dubai based stock.
Gordon Cooper, Group Director of SES Global said: "We are always looking to expand our customer base not only in the UAE but the whole Middle East Region. Dubai is key to the region having most of the highly-skilled technicians and kit available to serve this ever growing industry. Power generation is a definite growing market in the region, with investment to match, and this is a target market for us.
"As SES Global introduces more technical products to its range, we will be targeting more and more high profile production companies with these items. With 2020 in mind and the massive amount of product that will be required to host what will be a very impressive World Expo, getting our product range and infrastructure in place by 2019 is key," Cooper said.
Prolight + Sound Middle East 2018, will return with the Events, Technology and Entertainment Development Forum, a three-day conference and workshop discussing key trends and strategies in executing world-class events and iconic attractions.
Also making a comeback this year will be the successful Dante training workshop by Audinate, where AV professionals can gather more in-depth knowledge about key design concepts and common technologies deployed in typical medium-sized Dante networks.
Prolight + Sound Middle East is the fifth instalment of the international network of Prolight + Sound events worldwide, and is co-located with Light Middle East 2018, the region’s dedicated exhibition, conference, and awards for lighting design and technology. More information is available at: www.prolightsoundME.com.